Moon Chocolate Box
2025 | Label & Packaging Design | Assigned Country: Japan
A luxury chocolate packaging concept inspired by symbolism and storytelling of Kyoto, Japan. Each variation represents a different mood, using color, pattern, and illustration to create a premium and immersive brand experience.
Phase I — First Light
Phase I — First Light
Flavors: Sake • Champagne • Sakura
Inspired by the beginning of moonrise, First Light capture’s themes of renewal, celebration, and soft elegance through delicate Sakura blossoms, flowing cranes, and Japanese-inspired visual storytelling.
Phase II — Harvest Glow
Phase II — Harvest Glow
Flavors: Sweet Potato • Red Bean • Yuzu
Harvest Glow reflects the warmth of autumn evenings and Kyoto-inspired comfort through bold colors, temple imagery, and rich seasonal flavors rooted in tradition and nostalgia.
Phase III — Midnight Tranquility
Phase III — Midnight Tranquility
Flavors: Matcha • Strawberry • Truffle
Midnight Tranquility explores serenity and reflection through koi symbolism, deep indigo tones, and refined luxury inspired by the quiet stillness of the midnight moon.
